Mathew Wheatley Consulting was approached by a structural engineering firm that wanted to increase customer numbers and improve repeat business.
We conducted a detailed analysis of the structural engineering market and the broader construction industry. Growth segments within the market where identified and mapped against the firm’s capabilities and expertise. Strategy workshops with the firm resulted in it focusing on four market segments. This then resulted in targeted relationship building activities, creating marketing material, attendance at relevant industry events and amendments to the website.
In addition, Mathew Wheatley Consulting produced a detailed list of business development targets. These sales leads comprised new client targets, current clients which could offer increased business in the target segments and clients which has been lost to the firm. Profiles of each lead where produced, providing valuable information for sales discussions and a major hook topic to help instigate the initial contact.
