Mathew Wheatley Consulting worked closely with a financial services firm who wanted to attract new customers by expanding their suite of products.
We conducted a detailed analysis of the wealth management market and assessed the ease of entry and profitability for a number of market segments. Comprehensive competitor profiling was allied with market research activities to get primary data on customer needs and behaviours.
Mathew Wheatley Consulting worked with the client to develop a suite of products and negotiated with third party product providers. The firm now has a broad range of investment products which has increased customer numbers, enabled increased cross-selling and improved client retention. Revenues increased by 15% as a direct result of this initiative.
