By using a robust data led approach, allied with our “Consulting Toolkit”, we can reduce your costs, help you raise funding, develop your marketing strategy, increase your market share and assist you with entering new markets.

Market Analysis

Maximise profits by fully understanding your current and potential markets

Mathew Wheatley Consulting’s Market Intelligence and Strategic Analysis capability underpins all of our activities and can also be accessed as a stand alone service.

We gather market data through the full range of primary and secondary research methods. This varies from face to face customer interviews to accessing micro and macro economic data.

A full picture of a sector, be it a specific industry, country or region, and all its sub segments can then be constructed. This could include*:

Industry

  • Market Size
  • Market Growth
  • Market Profitability
  • Regulatory Environment

Competitors

  • Competitor profiling and benchmarking
  • Market Share
  • Market Saturation
  • Product breadth
  • Profitability

Customer

  • Customer Segmentation based upon industry segment
  • Segmentation based upon needs and behaviours

Our commercial expertise, allied with the full consultants “toolkit”, enables us to extract valuable and meaningful strategic insights to feed directly into your business planning, marketing strategy, corporate strategy and business development activities.

Mathew Wheatley Consulting also offer “off-the-shelf” market reports on a number of industries and geographies. These reports contain detailed market intelligence as well as a thorough investigation of what strategies are best suited to upcoming market  dynamics.

*We tailor our approach to each client.  The scope of our deliverables and market intelligence processes will be led by the specific project and your company’s needs.